The Woolmark Company / China / 2020Film · Digital & Tech · Retail & Shopper
The Merino Sisters.
The Woolmark Company used sheep characters to introduce Merino wool to shoppers in China.
- Brand
- The Woolmark Company
- Agency
- Wieden+Kennedy Shanghai
- Market
- China
- Region
- Global
- Year
- 2020
The challenge
Make Merino wool China's most coveted winter fiber
The idea
Three humorous sheep interviews introduced a premium wool IP across Tmall, livestreams, Weibo, and WeChat
Case study source: Branding in Asia Source ↗
Credits
- Brand
- The Woolmark Company
- Creative Director
- Tree Chan
