Nike / China / 2023Film
Never Done Dreaming Big.
Nike turned elite athletes into children to encourage ambitious dreams during Chinese New Year.
- Brand
- Nike
- Agency
- Wieden+Kennedy Shanghai
- Market
- China
- Region
- Global
- Year
- 2023
The challenge
Chinese Gen Z faced pressure to stay practical instead of dreaming boldly.
The idea
Four athletes become children at a CNY kids' table, using deepfake storytelling and animation to model ambitious futures.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Nike
- director
- Caroline Koning
