Nike China / China / 2020Film
Dear Kobe.
Nike China paid tribute to Kobe Bryant through an animated film.
- Brand
- Nike China
- Agency
- Wieden+Kennedy Shanghai
- Market
- China
- Region
- Global
- Year
- 2020
The challenge
Honor Kobe Bryant's impact through a Chinese animated tribute
The idea
Ink-splotch animation transforms characters and environments to evoke Kobe memories and Chinese tradition
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Nike China
- Film Director
- Francois Rousselet
