Ford / China / 2023Film
Wild At Heart.
Ford connected three vehicle icons with Chinese drivers’ desire for freedom and adventure.
- Brand
- Ford
- Agency
- Wieden+Kennedy Shanghai
- Market
- China
- Region
- Global
- Year
- 2023
The challenge
Chinese buyers prioritized practical vehicles over emotional driving freedom.
The idea
Three life stories connect Mustang, Bronco, and Explorer with China’s desire for movement, freedom, and adventure.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Ford
- creative director
- Zhong How
