OREO · Global · 2025Digital & Tech · Social · Retail & Shopper
Name This OREO.
A voice game turns OREO's cookie-and-cream layers into a playful pronunciation challenge.
- Brand
- OREO
- Agency
- VML New York
- Market
- Global
- Region
- Global
- Year
- 2025
Campaign images
The challenge
The brand wanted to turn a familiar product into an interactive experience that could also support retail activity.
The idea
Players say combinations of O and RE to match changing stacks of cookie and cream. A timed microphone challenge, creator content and promotional offers extend the game across digital and shopping channels.
Results
- VML reports a 17.2% rise in Kroger unit sales during the eight-week activation versus the preceding eight weeks.
Case study source: The One Show 2026 Source ↗
Credits
- Client / Brand
- OREO
- Production Company
- BELIEVE TV · Santiago; Sonido Antro · Miami
- Chief Creative Officer
- Manuel Borde
- Creative Director
- David Pinilla; Marcelo Felicio; Maggie McKeon
- Executive Creative Director
- Jeremy Ruiz; Oswaldo Sa
