Oreo / USA / 2024Promo · Digital & Tech
OREO Calls.
Oreo linked referee calls during March Madness to cookie deals, playing on how the black-and-white cookie resembles a ref.
- Brand
- Oreo
- Agency
- VML New York
- Market
- USA
- Region
- Global
- Year
- 2024
The idea
Fans scanned referees' signals through a mobile experience to unlock Oreo offers redeemable at Walmart. Social posts drove traffic throughout the tournament under a 'hack the game' idea.
Case study source: Activation Ideas Source ↗
