Ziploc (SC Johnson) / USARetail & Shopper · Digital & Tech
Preserved Promos.
Ziploc revived shoppers' expired coupons, giving them a fresh valid code if they added Ziploc products to the cart, extending the brand's preserving promise to discounts.
- Brand
- Ziploc (SC Johnson)
- Agency
- VML New York
- Market
- USA
- Region
- Global
The challenge
Shoppers routinely lose savings because paper coupons expire before they get used.
The idea
A mobile microsite let people scan any expired coupon and receive a new working code redeemable across more than 80 US retail chains. Unlocking the extension required putting Ziploc in the basket, turning a brand truth about keeping things fresh into a shopper incentive.
Results
- Sales up 5%
- New buyers up 14%
- Coupon redemption rate up 49%
- Share of voice up 61%
Case study source: Activation Ideas Source ↗
