Alinma · Saudi Arabia · 2025Design & Packaging
One Step Ahead: Alinma brand identity.
Alinma’s 2025 refresh combines a simplified visual identity with a sonic system rooted in Saudi musical traditions.
- Brand
- Alinma
- Agency
- Landor · amp
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
Campaign images
The challenge
The bank needed to modernise its expression for digital banking and changing customer expectations while retaining trust and cultural familiarity.
The idea
The “One Step Ahead” platform pairs a deep blue palette and Kufic-inspired type with a more flexible name and icon. amp’s sound system combines traditional maqams with contemporary instrumentation, extending across branded music, a sonic logo and interface sounds.
Case study source: Alinma / amp Source ↗
Awards
- Transform Awards MEA 2026Best Audio Brand (Business and Corporate)Bronze
- Transform Awards MEA 2026Best Visual Identity from the Financial Services SectorGold
- Transform Awards MEA 2026Best Brand Evolution (Business and Corporate)Silver
- Transform Awards MEA 2026Best Creative Strategy (Corporate)Silver
Credits
- Brand
- Alinma
- Brand identity
- Landor
- Sonic identity
- amp
