CEER · Saudi Arabia · 2025Design & Packaging · Digital & Tech
Pulse of the Land.
CEER introduces its electric vehicle brand through a sonic identity built from recordings of Saudi Arabia’s landscapes.
- Brand
- CEER
- Agency
- Sonicbrand
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
Campaign images
The challenge
The brand needed a recognisable emotional presence before its vehicles reached customers, with a sound that felt Saudi and contemporary.
The idea
Sonicbrand shaped field recordings into “Pulse of the Land,” using a 32-pulse rhythm as the foundation for a flexible music system. An interactive remix tool invites audiences to explore its layers, while a collaboration with MDLBEAST Records expands the music through local artists.
Case study source: Sonicbrand / CEER Source ↗
Awards
- Transform Awards MEA 2026Best Audio Brand (Consumer)Gold
Credits
- Brand
- CEER
- Sonic identity
- Sonicbrand
- Artist collaboration
- MDLBEAST Records
