Saudi Ministry of Industry and Mineral Resources / Saudi Arabia / 2023OOH · Digital & Tech · Design & Packaging
Minerals in Saudi Arabia.
A Saudi mining campaign used a double meaning about metal and identity to connect the Kingdom's mineral resources with its people and future ambitions.
- Brand
- Saudi Ministry of Industry and Mineral Resources
- Agency
- Creative Ode
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2023
The challenge
Build awareness of Saudi Arabia's mining potential while connecting an industrial story to a wider national audience.
The idea
Creative Ode developed outdoor and digital creative around a phrase that can ask both what metal the country has and what its people are made of.
Case study source: Ads of the World Source ↗
Credits
- Client
- Saudi Ministry of Industry and Mineral Resources
- Client
- National Industrial Development and Logistics Program
- Creative agency
- Creative Ode
- Creative director
- Ahmed Metwally
- Art director
- Mohammed Atef
- Senior graphic designer
- Mohammed Nematallah
- Graphic designer
- Christian Quindao
- Storyboard artist
- Aneesh Nekkadan
- Copywriter
- Mohamed Abdalfatah
- Photographer
- Husain Alahdal
