Saudi Standards, Metrology and Quality Organization (SASO) / Saudi Arabia / 2023OOH · Digital & Tech
Taqyees Suffices & Fulfills.
SASO introduced Taqyees, an initiative to verify the accuracy of everyday weighing and measuring equipment in Saudi Arabia.
- Brand
- Saudi Standards, Metrology and Quality Organization (SASO)
- Agency
- Mood
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2023
The challenge
Make people aware of an accuracy-verification initiative spanning gold and oud scales, food scales and fuel pumps.
The idea
Mood introduced the initiative and its verification label through a digital and outdoor awareness campaign.
Case study source: Ads of the World Source ↗
Credits
- Client
- Saudi Standards, Metrology and Quality Organization (SASO)
- Creative agency
- Mood
- General manager
- Khalid Al Khamisi
- Project manager
- Rami Rifai
- Creative director
- Ahmed Metwally
- Creative copywriter
- Hisham Almansari
- Art director
- Khaled Elnagar
- Motion graphics
- Mostafa Emam
- Graphic designer
- Christian Quindao
