Tabby / UAE,Saudi Arabia / 2026Design & Packaging · OOH · Digital & Tech
Show Money Who's Boss.
Tabby introduced a new identity as it expanded from pay-later services into a broader money app.
- Brand
- Tabby
- Agency
- Ragged Edge
- Market
- UAE,Saudi Arabia
- Region
- GCC
- Year
- 2026
The challenge
The brand needed to express a wider financial offer without relying on impersonal finance imagery.
The idea
Ragged Edge used assertive typography, a confident voice and hand-drawn Monions to make sending, spending, earning and saving feel directed by the customer.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Tabby
- Creative director
- Jessica Bong-Woon
- Design director, Tabby
- Pete Sutupov
- Chief marketing officer
- Jugal Paryani
