Makarem · Saudi Arabia · 2025Design & Packaging · Experiential
A Journey to the Origins: Makarem.
Makarem’s brand programme brings its spiritual hospitality positioning into identity, service culture, guest materials and sound.
- Brand
- Makarem
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
Campaign images
The challenge
The Saudi hotel brand needed to move beyond location as its main distinction and modernise without losing the humility and spiritual purpose of its guest experience.
The idea
“A Journey to the Origins” connects a geometric visual system with five service virtues. Refined Arabic and Latin wordmarks, local photography and coordinated guest materials express the positioning. Sonicbrand adds a five-note motif and adaptable soundscapes designed to support calm and reflection.
Case study source: Brand Lounge / Sonicbrand Source ↗
Awards
- Transform Awards MEA 2026Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Consumer)Gold
- Transform Awards MEA 2026Best Employer BrandGold
- Transform Awards MEA 2026Best Implementation of a Brand Development ProjectGold
- Transform Awards MEA 2026Best Brand Evolution (Consumer)Silver
- Transform Awards MEA 2026Best Visual Identity from the Hospitality SectorSilver
- Transform Awards MEA 2026Best Wayfinding or SignageSilver
- Transform Awards MEA 2026Best Audio Brand (Consumer)Bronze
Credits
- Brand
- Makarem
- Brand strategy, identity and experience
- Brand Lounge
- Sonic identity
- Sonicbrand
- Arabic wordmark
- Lara Captan
- Latin wordmark
- Maria Montes
- Photography and film
- Abdulrahman Saleh
