Diriyah Biennale Foundation / Islamic Arts Biennale / Saudi Arabia / 2025Design & Packaging · Experiential · Film · Social
Islamic Arts Biennale 2025: Sonic Identity.
WithFeeling gave the Islamic Arts Biennale a musical identity that connects cultural memory with contemporary expression.
- Brand
- Diriyah Biennale Foundation / Islamic Arts Biennale
- Agency
- .Pomelo / WithFeeling / .Pomelo
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Create a recognisable sonic world that respects Islamic art and spirituality while adapting to films, installations, social content and ceremonies.
The idea
Build a modular composition around musical movement between contrasting ideas, combining Middle Eastern instruments with Western harmony. Live oud, qanun and cello performances give the identity a human texture, while variations and sonic-logo treatments maintain consistency across the Biennale's touchpoints.
Case study source: WithFeeling Source ↗
Awards
- Gold — Best Audio Brand (Business and Corporate), Transform Awards MEA 2026 (verified on the organiser's winners list).
Credits
- Client
- Diriyah Biennale Foundation
- Sonic identity
- WithFeeling
- Composer / WithFeeling co-founder
- Joe Dickinson
- Recording studio
- Livingston Studio 1, London
