National Housing Company (NHC) · Saudi Arabia · 2024Design & Packaging
Life, Enhanced: NHC brand identity.
NHC’s new identity presents the Saudi developer as a creator of communities, with everyday life at the centre of its brand.
- Brand
- National Housing Company (NHC)
- Agency
- Lippincott
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
Campaign images
The challenge
The company had moved into large-scale master planning, but research found that homebuyers still associated it with social housing. The brand needed to communicate that broader role.
The idea
Lippincott built the identity around “Life, Enhanced.” A botanical green symbol, warm supporting colours and ground-level photography bring residents’ experience into focus. The system extends from printed materials and welcome packs to sales spaces.
Case study source: Lippincott Source ↗
Awards
- Transform Awards MEA 2026Best Brand Evolution (Business and Corporate)Gold
Credits
- Brand
- National Housing Company (NHC)
- Brand strategy and visual identity
- Lippincott
