Paris 2024 Organising Committee / France / 2024Events & Sponsorship
Olympic Games Opening Ceremony Paris 2024.
The Paris 2024 opening ceremony moved out of the stadium and onto the Seine, with athletes paraded by boat past the city's landmarks.
- Brand
- Paris 2024 Organising Committee
- Agency
- Paname 24
- Market
- France
- Region
- Global
- Year
- 2024
The idea
Organisers staged the show across roughly six kilometres of the river in twelve acts, using Paris itself as the set. Thousands of performers and a flotilla of boats carrying the national teams replaced the traditional stadium parade.
Results
- Around 2 billion viewers worldwide
- 88% viewer approval across 15 countries, per an IOC study
Case study source: Activation Ideas Source ↗
