Singha Corporation · Thailand · 2026Film · Social · Events & Sponsorship
Dear Jeeno.
Singha pairs a grandfather's message with golfer Jeeno Thitikul's first reaction, showing the people and belief behind an athlete's public achievements.
- Brand
- Singha Corporation
- Agency
- Ogilvy Thailand
- Market
- Thailand
- Region
- Global
- Year
- 2026
The challenge
Communicate the value of long-term support for athletes through a personal story that goes beyond trophies.
The idea
Ogilvy Thailand builds a film within a film: childhood photographs and family memories form a message from Jeeno's grandfather, followed by her unscripted response. The story connects Singha's support for athletes with the encouragement they receive before success arrives.
Case study source: Little Black Book Source ↗
Credits
- Brand
- Singha Corporation
- Chief Creative Officer
- Thasorn Boonyanate
- Director
- Atta Hemwadee
- Strategist
- Rada Wiratyosin
- Client Lead
- Pongsakorn Ung-Aram
- Business Director
- Doungporn Fungladda
- Account Lead
- Natcha Jalanugraha
