McDonald's Germany · Germany · 2026Film
Nocturnal Animals.
A late-night McDonald's becomes the setting for a film about assumptions and unexpected connections.
- Brand
- McDonald's Germany
- Agency
- Scholz & Friends
- Market
- Germany
- Region
- Global
- Year
- 2026
The challenge
McDonald's wanted to turn its round-the-clock availability into an emotional brand story.
The idea
Two young women observe the people sharing a Berlin restaurant at 4 a.m. Their imagined explanations for the strangers around them lead towards a final reversal, giving a familiar late-night setting a story about how people judge one another.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- McDonald's Deutschland
- Production Company
- doity Produktion
- Director
- Arabella Bartsch
- Director of Photography
- Jonas Schneider
- Chief Creative Officer
- Matthias Spaetgens
- Creative Director
- Philipp Weber
- Editing
- Benjamin Entrup; Chris Zimmermann
- Sound
- Not A Machine
