McDonald's Germany · Germany · 2026OOH · PR Stunts
McDelivery Speed Camera Ads.
McDelivery places its message where a speed-camera photograph can capture it.
- Brand
- McDonald's Germany
- Agency
- Scholz & Friends
- Market
- Germany
- Region
- Global
- Year
- 2026
The challenge
Find an unexpected, relevant moment to remind people that McDonald's can come to them.
The idea
Outdoor placements in Hamburg sit within speed-camera sightlines. The message about delivery can appear in the background of the photograph sent with a traffic notice, giving an ordinary poster a second route to its audience.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- McDonald's Germany
- Chief Creative Officer
- Matthias Spaetgens
- Managing Director Creation
- Christian Kroll
- Art Director
- David Zinserling
- Copywriter
- Henri Maximilian Schmidt
- Photography
- Daniel Aguilar Carmona; Kim Hahnemann
- Print Production
- Tim Kopietz; Sven Kirstein; Tobias Luenebrink
