Ville de Paris · France · 2026OOH · PR Stunts · Film
Terms and Conditions of Being a Girl.
Paris adds an asterisk to equality to expose the conditions women are still expected to accept.
- Brand
- Ville de Paris
- Agency
- BETC Paris
- Market
- France
- Region
- Global
- Year
- 2026
The challenge
Make the gap between a national promise of equality and women's everyday experiences visible in public space.
The idea
The campaign places an asterisk beside égalité in the French motto, then sets out the restrictions behind that footnote. Posters, film and an Eiffel Tower activation carry the idea, while supporters can add an asterisk to their own names to join the conversation.
Case study source: Gerety Awards 2026 Source ↗
Awards
- LIA 2026Billboard / Craft: CopywritingSilver
Credits
- Client / Brand
- Ville de Paris
- Production / Post-production
- Prose on Pixels Paris
- Chief Creative Officer
- Stéphane Xiberras
- Executive Creative Director
- Daniela De Seta
- Creative Director
- Chrystel Jung
- Copywriter
- Julia Heydeman; Gilliane Hellstern
- Art Director
- Rayhaan Khodabux; Marie Glotin
- Director / Director of Photography / Photographer
- Thibaut Charlut
- Editor
- Olivier Kharon
