IUCN French Committee / France / 2026PR Stunts · B2B
The Trojan Fax.
To reach newly elected French mayors, the IUCN French Committee sent them faxes with ASCII-art nature posters.
- Brand
- IUCN French Committee
- Agency
- BETC Paris
- Market
- France
- Region
- Global
- Year
- 2026
The challenge
New mayors' inboxes were overflowing, making it hard to get them to register sites for the IUCN Green List.
The idea
Town halls received faxed posters drawn entirely in characters, which print clearly on fax machines and use little ink. A QR code on each fax led officials to a page to start registering local forests, lakes, rivers and coasts.
Case study source: Activation Ideas Source ↗
