Heetch / France / 2024Events & Sponsorship · PR Stunts
Choose Uber.
During the Paris Olympics, ride-hailing app Heetch told tourists to use its rival Uber, keeping its own drivers free for Parisians.
- Brand
- Heetch
- Agency
- BETC Paris
- Market
- France
- Region
- Global
- Year
- 2024
The idea
A multilingual campaign in 12 languages ran at airports, hotels, museums and Olympic venues, with QR codes linking straight to Uber's app. It extended to bakery bags, fries cones and AI-translated driver videos, framing the stunt as loyalty to Heetch's local riders.
Case study source: Activation Ideas Source ↗
