HORNBACH · Germany · 2025Film
No Project without Drama.
A bathroom renovation becomes a theatrical production about the emotional ups and downs of DIY.
- Brand
- HORNBACH
- Agency
- HeimatTBWA\ Berlin
- Market
- Germany
- Region
- Global
- Year
- 2025
The challenge
HORNBACH wanted to acknowledge the frustration of ambitious home projects while encouraging people to persevere.
The idea
Hand-built sets, performers and a choir turn renovation mishaps into expressionist theatre. The exaggerated drama makes the eventual sense of achievement feel earned.
Case study source: The One Show 2026 Source ↗
Credits
- Client / Brand
- HORNBACH
- Production Company
- Tempomedia; CANADA
- Music / Sound Production Company
- Supreme Music
- Post-Production Company
- Katalyst Berlin
- Film Director
- Lope Serrano Sol
