GrabMart · Philippines · 2025Film · Social
Chicky.
A family sitcom with a pet chicken makes grocery delivery feel as familiar as shopping in store.
- Brand
- GrabMart
- Agency
- GIGIL
- Market
- Philippines
- Region
- Global
- Year
- 2025
Campaign images
The challenge
GrabMart needed to address doubts about the prices, freshness and quality of groceries ordered through an app.
The idea
GIGIL built comic situations around a mother, her son and their chicken. The recurring supermarket-or-GrabMart question lets the brand present its promise of familiar products, prices and promotions through entertainment.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Grab Philippines · GrabMart
- Production / Editing
- Arcade Film Factory
- Sound
- Eelectric Studio
- Director
- Andrei Julitan
- Chief Creative Officer
- Badong Abesamis; Herbert Hernandez
- Creative Director
- Greggy Gregorio
- Copywriter
- Raphe Ramirez
- Art Director
- Riz Guico
- Director of Photography
- Dix Buhay
