PalawanPay / Philippines / 2026Film
There Na!
PalawanPay portrays overseas workers as superhero providers for families.
- Brand
- PalawanPay
- Agency
- GIGIL
- Market
- Philippines
- Region
- Global
- Year
- 2026
The challenge
OFW remittances are economically vital yet emotionally underrecognized.
The idea
Transform each remittance into a Darna-like superhero moment for overseas workers and their families.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- PalawanPay
- Director
- Kiran Koshy
- Production
- Katok
