Mondelez Kinh Do / Vietnam / 2024Film
Special Invitation.
Kinh Do extends a Tet invitation to people away from home.
- Brand
- Mondelez Kinh Do
- Agency
- Publicis Groupe Vietnam
- Market
- Vietnam
- Region
- Global
- Year
- 2024
The challenge
Vietnamese workers could not travel home for Tet reunions.
The idea
A shopkeeper invited an employee to Tet through a film, microsite invitations, podcast, KOLs, and digital engagement.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Mondelez Kinh Do
- digital and UX
- Digitas
- PR
- MSL Vietnam
