Cancer Institute NSW / Australia / 2024Film
Every Vape Is a Hit to Your Health.
Cancer Institute NSW puts young people's vaping experiences into a health campaign.
- Brand
- Cancer Institute NSW
- Agency
- Bastion
- Market
- Australia
- Region
- Global
- Year
- 2024
The challenge
Australian young people underestimated vaping's serious health consequences.
The idea
Bastion combined real young people's vaping stories with respiratory doctors and health-harm evidence in cinema and social films.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Cancer Institute NSW
- director
- Tourist (Mitch Green)
- media agency
- OMD
