Traveloka / Australia / 2025Film · Social · OOH · Digital & Tech
Why Travel Mediocre, When You Can Traveloka.
Traveloka uses humor to launch its Australian travel-planning platform.
- Brand
- Traveloka
- Agency
- Bastion
- Market
- Australia
- Region
- Global
- Year
- 2025
The challenge
Travel advertising felt repetitive while audiences faced stressful travel planning.
The idea
Digital-first films mock mediocre travel moments while showcasing easier flights, stays and experiences.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Traveloka
- Media agency
- Bastion Media
- Production company
- Photoplay
