ALDI Australia / Australia / 2026Film · Social · Digital & Tech
ALDI IQ.
Interactive grocery campaign turns ALDI smart-shopping beliefs into a quiz and films.
- Brand
- ALDI Australia
- Agency
- Bastion
- Market
- Australia
- Region
- Global
- Year
- 2026
The challenge
Make everyday value feel participatory across social platforms.
The idea
Films celebrate smart shoppers while an ALDI IQ quiz ranks participants from Apprentice to Genius.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- ALDI Australia
- Media agency
- Zenith Australia
- Digital agency
- Digitas Australia
- Director
- Will Horne
- Sound
- MassiveMusic
