Maybank Singapore / Singapore / 2024Film
Let's Lay Off Scammers.
Maybank makes scam warnings memorable through the perspective of failed fraudsters.
- Brand
- Maybank Singapore
- Agency
- M&C Saatchi Singapore
- Market
- Singapore
- Region
- Global
- Year
- 2024
The challenge
Singaporeans needed clearer, memorable warnings about common scam tactics.
The idea
Three humorous films showed scammers' failed impersonation schemes from inside workplaces, ending with a vigilance rallying call.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Maybank Singapore
