Dunkin' · USA · 2026Film · Social
Good Will Dunkin'.
Dunkin' casts Ben Affleck and familiar television faces in a fictional 1990s workplace sitcom.
- Brand
- Dunkin'
- Agency
- Artists Equity
- Market
- USA
- Region
- Global
- Year
- 2026
Campaign images
The challenge
Extend Dunkin's entertainment platform with a Big Game film that gives audiences a reason to watch and share the brand's story.
The idea
A pretend sitcom pilot set in 1995 imagines a younger Affleck working at Dunkin'. Television nostalgia, returning stars and a deliberately fictional iced-coffee origin story make the shop the setting for a comedy, with additional content extending the premise.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Dunkin'
- Agency / Production Company
- Artists Equity
- Director
- Ben Affleck; Brandon Drew Jordan Pierce
- Executive Creative Director
- Brandon Drew Jordan Pierce
- Director of Photography
- Robert Richardson
- Editor
- Brett Reed
- Production Designer
- Johnny Love
- Visual Effects
- Deep Voodoo; FotoKem Creative Services
- Sound
- Pin Drop Audio
- Colourist
- Kostas Theodosiou
