e.l.f. Cosmetics · USA · 2026Film · Social
e.l.f. Presenta: Melisa.
Melissa McCarthy stars in a telenovela that invites audiences into Latino culture through humour.
- Brand
- e.l.f. Cosmetics
- Agency
- 72andSunny Amsterdam
- Market
- USA
- Region
- Global
- Year
- 2026
The challenge
Ahead of Bad Bunny's Super Bowl halftime show, e.l.f. wanted to connect English- and Spanish-speaking audiences around a shared cultural moment.
The idea
A two-minute telenovela turns learning to roll Spanish Rs into a comic role for Glow Reviver Lip Oil. McCarthy's performance makes the product part of the entertainment while inviting viewers to join the celebration.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- e.l.f. Cosmetics
- Production Company
- PRETTYBIRD
- Editing
- ARCADE
- Sound
- Mr. Pape; 750 mph London
- Creative Director
- TK Hong; Tito Rocha; Blaz Verhnjak; Julia Rudnicki; Zuzanna Miszkurka
- Performer
- Melissa McCarthy
