KFC Thailand · Thailand · 2025Film
M ssing Piece.
An obsessive collector's search for completeness becomes an absurd film for KFC's Baby Sanders figures.
- Brand
- KFC Thailand
- Market
- Thailand
- Region
- Global
- Year
- 2025
Campaign images
The challenge
KFC needed its collectible promotion to stand out in a market where character merchandise competes for adult collectors' attention.
The idea
The film exaggerates a collector's inability to tolerate anything incomplete. His fixation turns the pursuit of a full Baby Sanders collection into a cinematic story about the irresistible missing piece.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- KFC Thailand
- Production / Editing
- Carbon Films; TaProd
- Sound
- Pressure Cooker Studios
- Director
- Bruno Bossi
- Creative Director
- Nonthapat Cholavit
- Chief Creative Officer
- Safaraaz Sindhi; Justin Gomes
- Executive Creative Director
- Sean Harrison
