Hyundai (IONIQ) / South Korea / 2024Events & Sponsorship
Night Fishing.
A 13-minute sci-fi short film for Hyundai's IONIQ shot entirely with a car's built-in cameras, released as entertainment rather than advertising.
- Brand
- Hyundai (IONIQ)
- Agency
- Innocean Seoul
- Market
- South Korea
- Region
- Global
- Year
- 2024
The challenge
Younger audiences tend to tune out conventional car ads.
The idea
Innocean made a genre film, set at night inside and around a vehicle, using only seven onboard car cameras. The constraint became the creative device, showcasing the car's technology through story and extending the idea beyond the film.
Case study source: Activation Ideas Source ↗
