Volvo Trucks / Global / 2013B2B · Social · PR Stunts
Live Test Series.
Volvo Trucks proved its engineering claims through a run of filmed live stunts, ending with Jean-Claude Van Damme doing the splits between two reversing trucks.
- Brand
- Volvo Trucks
- Agency
- Forsman & Bodenfors
- Market
- Global
- Region
- Global
- Year
- 2013
The challenge
Truck features like precision steering are hard to make interesting for a B2B audience.
The idea
Six staged tests, including a ballerina, a hamster driver and a hanging technician, each demonstrated a specific truck feature on film. The finale, The Epic Split, showed Van Damme balanced between two trucks reversing at 25 km/h.
Results
- The Epic Split passed 40 million online views within nine days
- Estimates credit the campaign with about $170 million in revenue against a $3–4 million production cost
Case study source: Activation Ideas Source ↗
