Piquentum · Croatia · 2025Design & Packaging
Label Created by the Wine Itself.
Piquentum's Brut Nature label uses sediment from the wine's fermentation to make the production process part of the packaging.
- Brand
- Piquentum
- Agency
- Studio Sonda
- Market
- Croatia
- Region
- Global
- Year
- 2025
Campaign images
The challenge
The limited-production wine needed a label that expressed its approach to winemaking and gave restaurant sommeliers a tangible story to share.
The idea
Studio Sonda combined collected fermentation sediment with recycled paper pulp. Each label develops differently in its environment, making the material's changing texture part of the design.
Results
- Studio Sonda reports an initial market-test batch of 700 bottles in 2025.
Case study source: London International Awards (LIA) Source ↗
Awards
- LIA 2026Package DesignGrand Prix
Credits
- Client
- Vinski podrum Buzet · Piquentum
- Winemaker
- Dimitri Brecevic
- Design studio
- Studio Sonda
- Creative Directors
- Sean Poropat · Jelena Fiskus
- Creative team
- Jakov Poropat · Marija Simunovic · Vibor Poropat
- Account Manager
- Sara Bazon
