Nichii Gakkan · Japan · 2026Digital & Tech · Design & Packaging
Radio Time Machine.
A radio-like device lets users choose a past year and hear a programme built around its news and music.
- Brand
- Nichii Gakkan
- Agency
- TBWA\HAKUHODO
- Market
- Japan
- Region
- Global
- Year
- 2026
Campaign images
The challenge
The project explored ways to prompt conversation and connection between older people, caregivers and younger generations.
The idea
TBWA\HAKUHODO combined text and voice generation with an analogue-style dial. Selecting a year generates a period-based radio programme. Nichii Gakkan collaborated on testing in elderly-care settings.
Case study source: TBWA\HAKUHODO Source ↗
Awards
Credits
- Client and research partner
- Nichii Gakkan
- Chief Creative Officer
- Takahiro Hosoda
- Head of Innovation
- Kyoko Yonezawa
- Senior Creative Director
- Kenshiro Suzuki
- Creative Director
- Kaname Aratame
- Art Director
- Takao Mizumoto
- Technical Director / Programmer
- Eiki Kurokawa
