OUI Inc. · JapanDesign & Packaging · Digital & Tech
Smart Eye Camera.
OUI's smartphone attachment and a supporting design campaign addressed access to eye examinations.
- Brand
- OUI Inc.
- Agency
- TBWA\HAKUHODO · OUI · TBWA\HAKUHODO
- Market
- Japan
- Region
- Global
The challenge
Communities far from eye specialists faced barriers to receiving examinations. The project focused on making specialist imaging equipment more portable and accessible to healthcare workers.
The idea
The Smart Eye Camera attaches to a phone to capture eye images. OUI worked with TBWA\HAKUHODO and production partners on the design and communication of the device and its use in underserved settings.
Case study source: The One Club Source ↗
Awards
- Spikes Asia 2026InnovationGrand Prix
Credits
- Brand and device developer
- OUI Inc.
- Production company
- amana
- Production company
- TAKI CORPORATION
- Chief Creative Officer
- Takahiro Hosoda
- Art Director
- Yasunobu Hideshima
- Copywriter
- Shohei Hashimoto
- Film Director
- Kota Watanabe
