Purple Garden · Global · 2026Design & Packaging · Digital & Tech
A Living Practice.
Mother Design gives Purple Garden a tactile visual identity designed around ongoing spiritual practice and human connection.
- Brand
- Purple Garden
- Agency
- Mother Design
- Market
- Global
- Region
- Global
- Year
- 2026
Campaign images
The challenge
Express the atmosphere of an in-person practice on a digital platform, while moving beyond familiar category imagery and pressure to book immediately.
The idea
An automatic-drawing workshop informed a growing wordmark, crystalline symbol and layered imagery. Warm purples, expressive type and adaptable layouts create continuity across the app, website and brand communications.
Case study source: Mother Design; Creative Boom interview Source ↗
Credits
- Brand
- Purple Garden
- Brand strategy, identity, photography direction, illustration, tone of voice and motion
- Mother Design
- Creative Director
- Joanna Tulej
