TyC Sports / Argentina / 2023Events & Sponsorship
La Argentina Hotel.
TyC Sports marked a year since Argentina's World Cup win with a film about a small family hotel called La Argentina earning its third star.
- Brand
- TyC Sports
- Agency
- Mercado McCann (Futlove)
- Market
- Argentina
- Region
- Global
- Year
- 2023
The idea
Without referencing the final directly, the spot follows the hotel's owners as upgrades arrive and the third star finally goes up, mirroring the national team's third title. It closes with a playful hint at a fourth star, letting fans read the parallel themselves.
Case study source: Activation Ideas Source ↗
