KWENCH by KFC · Australia · 2026Film · OOH · Social
It's All You Can Drink About.
KWENCH by KFC introduces its drinks range with a music video whose soundtrack is built from the sounds of sipping and slurping.
- Brand
- KWENCH by KFC
- Agency
- Special Australia
- Market
- Australia
- Region
- Global
- Year
- 2026
The challenge
Establish a distinct drinks identity that can attract new visitors while giving existing KFC customers another reason to return.
The idea
Special Australia and Rumble Studios sample real drink sounds to remake Can't Get You Out of My Head. Leilani Croucher directs the product-led music video, supported by cinema, outdoor, social and digital placements.
Case study source: Little Black Book Source ↗
Credits
- Brand
- KFC Australia
- Chief Creative Officers
- Tom Martin; Julian Schreiber
- Creative
- Jack Close; Zak Hawkins
- Production
- Revolver
- Director
- Leilani Croucher
- Director of Photography
- Andrew Commis
- Editor
- Scott Stirling
- Music / Sound
- Rumble Studios
- Composers
- Daniel Orbach; Jeremy Richmond
- Media
- EssenceMediaCom
- PR
- WPP Influence
