Ford Australia · Australia · 2026OOH · Film · Social · Experiential
Bronco Badge.
Ford turns its bucking-horse badge into a five-metre chrome sculpture and takes it through the Australian outback ahead of Bronco Basecamp's arrival.
- Brand
- Ford Australia
- Agency
- Wieden+Kennedy Sydney
- Market
- Australia
- Region
- Global
- Year
- 2026
The challenge
Build anticipation for Bronco Basecamp before its planned 2027 release, expressing the vehicle's adventurous character through a physical experience.
The idea
A hand-built badge becomes the centrepiece of an Australian tour. Film, outdoor advertising and social content follow its journey, including a trail-run encounter with Ford ambassador Nedd Brockmann. Stagekings produced the sculpture.
Case study source: Little Black Book Source ↗
Credits
- Brand
- Ford Australia · Ford IMG
- Group Creative Director
- Chris Wilson
- Photographer
- Adam Gibson
- Content Producer
- Matt Creighton
- Production Service
- Stagekings
- Media
- WPP Media
- PR
- Ogilvy PR
