Virgin Australia / Australia / 2022Promo
Middle Seat Lottery.
Virgin Australia rewarded passengers stuck in the middle seat with a weekly prize draw.
- Brand
- Virgin Australia
- Agency
- Special Australia
- Market
- Australia
- Region
- Global
- Year
- 2022
The challenge
The middle seat is the least wanted seat on any flight.
The idea
Anyone who chose or was allocated a middle seat was entered in a weekly draw running until April 2023. Prizes, worth about A$230,000 in total, ranged from flights and holidays to rugby tickets and Velocity points, giving the promo strong PR value.
Case study source: Activation Ideas Source ↗
