Fundacja YES · Poland · 2025Film
Hero.
A film for the YES Foundation makes room for imperfect people to do something good.
- Brand
- Fundacja YES
- Agency
- DUDE: London
- Market
- Poland
- Region
- Global
- Year
- 2025
Campaign images
The challenge
The foundation wanted to make participation in its projects feel accessible to ordinary people.
The idea
Everyday lapses in behaviour sit alongside the possibility of making a positive contribution. The film uses humour and music to suggest that people do not need to be consistently virtuous to support worthwhile work.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Fundacja YES
- Production Company
- Papaya Films
- Director / Editor
- Mateusz Miszczyński
- Director of Photography
- Łukasz Łatanik
- Creative Supervision
- Katarzyna Korcz; Paulina Świerczewska
- Editing Company
- Vein
- Sound
- Ztudio i Burza
- Licensed Music
- Gustaf — Best Behavior
