IKEA Alsulaiman / Saudi Arabia / 2024Social · Retail & Shopper
Green at Heart.
IKEA Alsulaiman presented Saudi green as the mix of its own blue and yellow, marking National Day 2024 and 40 years of trading in the Kingdom.
- Brand
- IKEA Alsulaiman
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
IKEA wanted its National Day message to say something about its four decades in Saudi Arabia, rather than simply recolouring its branding green.
The idea
Social visuals set blue and yellow IKEA products at opposite edges of the frame, meeting in the middle as green under the line 'Green at Heart'. A short video showed a Saudi woman painting the flag by mixing blue and yellow IKEA paints, and booths in stores blended the two colours into green for visitors to photograph and share.
Case study source: Campaign Middle East Source ↗
