Goody / Saudi Arabia / 2026Film · Social · OOH · Retail & Shopper
Ramadan Away From Home.
Goody's Ramadan film speaks to people spending the month away from their families. The archive title is descriptive; the source presents the work under Goody's wider 'We inspire you to create' platform.
- Brand
- Goody
- Agency
- BigTime Creative Shop
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2026
The challenge
Make the food brand relevant to changing Ramadan routines and to young people who are celebrating away from home.
The idea
A mother sends Goody ingredients to her son spending his first Ramadan away. QR codes in the integrated campaign lead viewers to recipes, connecting the film to a practical cooking platform.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Goody
- Creative agency
- BigTime Creative Shop
- Chief creative officer
- Rayyan Aoun
- Creative director
- Saymon Medeiros
- Associate creative directors
- Fadi Abdeen and Mohammad Binkhudhair
- Production
- Blue Elephant
- Director
- Gonzaga Manso
- Director of photography
- Igor Popeliukh
- Executive producer
- Marie Joyce Melhem
