Al-Futtaim IKEA / Middle East (regional) / 2025Film · OOH · Social · Retail & Shopper
Supporting First Steps.
IKEA celebrated the furniture that happens to be nearby when children take their first steps.
- Brand
- Al-Futtaim IKEA
- Agency
- INGO Hamburg
- Market
- Middle East (regional)
- Region
- MENA
- Year
- 2025
The challenge
Show the brand's role in meaningful everyday family moments at home.
The idea
Photographed executions and a film using family footage place familiar IKEA furniture in the background as toddlers learn to move around.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Al-Futtaim IKEA
- Creative agency
- INGO Hamburg
- Photographer
- Ale Burset
