Al-Futtaim IKEA / Middle East and North Africa (including United Arab Emirates) / 2025Film · OOH · Social · Retail & Shopper
Halloween Essentials.
IKEA turned cushions, throws and blankets into playful protection from Halloween movie scares.
- Brand
- Al-Futtaim IKEA
- Agency
- INGO
- Market
- Middle East and North Africa (including United Arab Emirates)
- Region
- MENA
- Year
- 2025
The challenge
Make everyday IKEA products relevant to the seasonal ritual of watching scary films at home.
The idea
Print, outdoor and film executions cast soft furnishings as the things people hide behind when a movie gets frightening.
Case study source: Ads of the World Source ↗
Credits
- Brand
- IKEA Al-Futtaim
- Creative agency
- INGO
- Media
- EssenceMediacom
- Photographer
- Ale Burset
