Kiri Arabia (Groupe Bel) / Saudi Arabia / United Arab Emirates / Iraq / Egypt / 2026Social · Film · OOH · Retail & Shopper
Kiri Ramadan 2026.
Kiri brought chefs from across the region together for a Ramadan recipe series.
- Brand
- Kiri Arabia (Groupe Bel)
- Market
- Saudi Arabia / United Arab Emirates / Iraq / Egypt
- Region
- MENA
- Year
- 2026
The challenge
Build relevance and perceived value for Kiri during a competitive Ramadan food-marketing season.
The idea
Host Sama Jaad welcomed chefs from Saudi Arabia, the UAE, Iraq and Egypt into a shared kitchen to make locally inspired recipes. Social episodes were supported by out-of-home and in-store activity.
Results
- 31.9 million TikTok views for episode one, as reported by Campaign Middle East.
- 19.4 million TikTok views for episode two, as reported by Campaign Middle East.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Kiri Arabia / Groupe Bel
- Creative agency
- Havas Creative Middle East
- Production
- Good Stills
- Host
- Chef Sama Jaad
