Lacoste / Middle East, including UAE / Qatar / Kuwait / 2024Film · Social · Retail & Shopper
Do You Speak Lacoste? Ramadan 2024.
Lacoste partnered with four regional creatives to introduce its Ramadan collection through a story of connection.
- Brand
- Lacoste
- Market
- Middle East, including UAE / Qatar / Kuwait
- Region
- MENA
- Year
- 2024
The challenge
Launch a regional Ramadan collection in a way that connects the brand's fashion heritage with the diverse communities of the Middle East.
The idea
The campaign brought together talent from the UAE, Qatar and Kuwait in a visual story celebrating different cultural perspectives and a shared language of style.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Lacoste
- Featured talents
- Mohammed Habtoor; Abdulla Al Kaabi; Ibrahim Al Baker; Farah Assaad
Related work.
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